Whilst working for the design studio ustwo, I identified the opportunity to create a first proof-point to guide the company into the healthcare sector.

Working with a talented team we launched the minimum viable product in 3 months.

By 2030 the WHO predict depression will be the number 1 cause of global disability.

Back in 2016 there were not many applications in the market for people to own their health journey.

The ustwo design studio had talent on the bench between projects and 70% of designers wanted to work in healthcare, we just needed a first proof-point.

Without clinical expertise in-house we needed to forge a relationship with the right team. That’s where Thriveport came in.

I came up with the idea of a joint venture and found the partnering psychologists. I led the (amazing) product design team from user research through to ideation, launch and developed a scaling strategy.

We had a lead engineer, visual designer and multiple designers drop in and out.

The team was incredibly committed and passionate to work with. Two visual designers were responsible for the amazing styling.

We worked with the psychologists to boil down their scientifically backed content into micro-copy.

We carried out UX research with “extreme” personas (a monk, actress, coach), which inspired our backlog creation.

Other highlights included ensuring thinking traps icons were semiotically meaningful and including a print function for therapy sessions.